Leading Skincare Brands in the USA

Regardless of your age, gender, nationality, or race, skincare is one of the things you should consider investing in. It also doesn’t matter if you have dry, sensitive, combination, or oily skin because today there is a product that will solve all your problems. But which brands are worth your trust? Which companies create lines that aren’t packed with harmful chemicals? If you want to know more about the best natural skincare brands, keep reading.

Why Skincare Routine Is So Important?

Having a regular skincare routine will not only take years off your face but will also boost your confidence, keep your skin healthy, and stimulate you to make time for yourself. Did you know that the lack of sleep can make you age faster and that the eyes are the ones that show the first signs of aging? If you want to keep your youthful appearance and pamper your face with the best skin care brands, we recommend going over the list below. By 2025 the worth of the global skincare market is expected to be over $189 billion, and your role as a consumer is to find the best companies to invest your money in.

Top 15 Natural Skincare Brands In The USA

As the industry grows, brands are doing their best to be more innovative, lower the percentage of harmful chemicals used in the production, and make their packaging more eco-friendly. These are the best 15 brands that use natural and organic ingredients to achieve the cleanest possible lines.

True Botanicals Brand

True Botanicals

True Botanicals is a brand highly praised by beauty editors and beloved by celebrities who never seem to age. After being diagnosed with thyroid cancer, Hillary Peterson, the brand’s founder, decided to start a line of skincare products that will be based on organic ingredients.

In just a few years after being established, True Botanicals managed to become one of the best luxurious vegan skincare brands. All their ingredients are ethically sourced, clinically proven, without any fragrances, and the products are sustainably made. Their range includes face cleansers, eye care, face masks, face oils, hair and body products, face mists and sprays, and face serums.

If you’re looking for a brand that cares for your skin with the most potent ingredients but also cares for the environment, you’ve just found yourself a new favorite. They invest in the highest-quality organic and wildcrafted ingredients and invest in a sustainable process that is beneficial for everyone. True Botanicals doesn’t test on animals, and their products come in gorgeous frosted glass bottles that will look stunning on your nightstand.

Juice Beauty Brand

Juice Beauty

Founded in 2005, Juice Beauty is here to make the skincare industry a much better place. Karen Behnke, the founder, spent over five years working alongside chemists, physicians, and microbiologists to create high-quality, luxury products packed with beneficial ingredients.

Juice Beauty’s products are paraben and sulfate-free, vegan, cruelty-free, and USDA-certified. If you’re on the lookout for an amazing face oil enriched with a dash of essential oils, this is the brand you should turn to. Their range includes moisturizers, SPF, peels, exfoliators, masks, serums, cleansers, toners, eye care, and more.

Everyone who wants to support a brand that sources their ingredients locally uses recycled packaging, and uses sustainable energy sources (wind and sun) during production, should look at Juice Beauty.

Weleda Brand


Weleda is another extremely popular brand in the US, and there are so many reasons people trust their products. If you’re into skincare, you probably already know that their Skinfood moisturizer is a staple in the routine of celebrities like Rihanna and Victoria Beckham. Founded in 1921, Weleda celebrates its 100th anniversary this year.

The brand’s active ingredients come from its biodynamic, organic gardens. Once the plants are harvested they are used to create skincare products right away. All the products are cruelty-free, non-toxic, paraben-free, free of synthetic fragrance, GMO-free, and phthalates-free. The ingredients they don’t produce, they get from local farmers using a fair-trade policy. Weleda’s selection includes face, body, and baby care products. Their face skincare range offers moisturizers, cleansers, serums, eye creams, toners, night creams, and more.

If you don’t want to spend a fortune on quality skincare, Weleda is one of the best natural skincare brands to opt for. Plus, they teamed up with Terracycle to get their customers to recycle the empty packaging.

Cocokind Brand


Cocokind is a sustainable, cruelty-free, plant-powered skincare brand that focuses on natural ingredients that will leave your skin glowing.

All Cocokind’s products are cruelty-free and organic, but some of them contain organic beeswax, so they’re not a 100% vegan brand. Their range is quite diverse, with cleansers, toners, moisturizers, SPF, spot treatments, masks, sticks, and more.

Cocokind is one of the most affordable brands on the market that caters to all skin types and every skin tone. They donate a part of their profits to organizations that promote diversity, so there’s another reason why you should shop with them. If you’re still not convinced, the packaging they use is either recyclable or reusable.

Tata Harper Brand

Tata Harper

Tata Harper is a synonym for glamour. Inside those stunning jars and pots, you’ll find products that do magic for the skin. Established in 2010 on a huge organic farm in Vermont, most of the ingredients used in the production grow on this exact farm.

Tata Harper’s list of products is extensive and includes masks, cleansers, exfoliators, serums, essences, moisturizers, oils, and more. This brand has the most glamorous packaging with the most gorgeous details. It’s mostly made of glass, and the plastic parts are made of corn. The boxes used for delivery are made of recycled paperboard.

If you want a brand that is organic and grows most of their ingredients on their own farm, Tata Harper will fulfill your wishes.

100% Pure Brand

100% Pure

The three founders of 100% Pure are on a mission to deliver the best skincare free of harmful chemicals. As the name suggests, their ingredient list is 100% pure, and all the pigments they use are natural.

This brand is cruelty-free and always gives back to the community. For each order that you make, they will donate a portion that covers one tree in partnership with Trees for the Future. When it comes to their products, they make toners, cleansers, face oils, serums, scrubs, masks, SPF, eye creams.

100% Pure is an honest brand that is perfect for customers who want an extremely clean ingredient list and a company that aims to protect the environment.

Herbivore Botanicals Brand

Herbivore Botanicals

Herbivore Botanicals was founded in 2011 in Seattle by Julia Wills and Alexander Kummerow.

The brand’s ingredients are sustainably sourced, innovative, and you’ll rarely find them used in products from other companies. This is a cruelty-free, GMO-free, USA-based brand that doesn’t use parabens, sulfates, artificial dyes or scents, fillers, or toxic chemicals.

If you’re all about innovation, luxury, and ingredients sourced from all over the world, Herbivore Botanicals should be your choice. Their packaging is next-level in appearance, but it’s also recyclable. The product line features serums, toners, cleansers, moisturizers, masks, oils, and rollers.

May Lindstrom Brand

May Lindstrom

May Lindstrom, this brand’s founder, was suffering from extremely sensitive skin and dermatitis before she decided to formulate her own products. Now, she’s a proud owner of a skincare line that is made in small batches and packed in gorgeous bottles and jars.

May Lindstrom’s product range might be small, but it’s perfect for people with sensitive skin. The ingredient list is free of synthetic dyes, scents, silicones, sulfates, parabens, PEGs. Aside from the balm concentrate, exfoliant treatment, facial pudding, mist, cleansing oil, masque, and facial serum, this brand offers a few luxurious facial tools and brushes.

Ursa Major Brand

Ursa Major

Another Vermont-based brand, Ursa Major, is one of the best vegan skincare brands founded in the US. Their story starts in 2009, when the two founders decided to create a brand that will be inclusive, meant for all genders, and based only on essential ingredients.

Today, Ursa Major is a respected cruelty-free company that creates face balms, lotions, toners, serums, wipes, shaving creams, face wash. The brand’s packaging is recyclable and so chic.

This is one of the rare brands that promote inclusivity on this level and are focused on delivering a line that works for men and women. When you need formulas that give fast results and are based on natural ingredients, this is where you need to shop.

OSEA Malibu Brand

OSEA Malibu

OSEA Malibu has been one of the best skincare brands on the market for over two decades. Ever since Jenefer and Melissa Palmer founded OSEA, they’ve dedicated their time to make the entire process sustainable and to protect the environment as much as possible.

OSEA has skincare and body care products such as cleansers, oils, moisturizers, serums, creams, eye creams, masks, and more.

If you love shopping from companies that want to make an environmental change and reduce carbon emissions, OSEA Malibu should be the next one on your list. This family-owned and operated business is vegan, sustainably made, cruelty-free non-GMO, and gluten-free.

Josh Rosebrook Brand

Josh Rosebrook

If you haven’t heard of Josh Rosebrook, it’s time that you found out all about his organic skincare and haircare lines. Josh is a popular hairstylist that teamed up with chemists and an aromatherapist to create a brand that will be organic, efficient, made of 100% earth-friendly and biodegradable ingredients.  

Although the line includes cleansers, oils, moisturizers, masks, SPF, Josh Rosebrook’s most popular product is an enzyme exfoliator with anti-aging properties. When you need a gentle exfoliator that will keep your youthful appearance, you know where to find it.

Josh Rosebrook’s skincare is worth considering if you love chic packaging, simple formulas, and a brand that stands for diversity and inclusivity.

Pai Skincare Brand

Pai Skincare

Pai Skincare is a 15-year-old organic company that is meant to help people who suffer from skin conditions like rosacea, eczema, dermatitis, and sensitive skin. Sarah Brown, the founder, experienced a range of these conditions, so she decided to focus on clean, gentle solutions.

Some of the brand’s most popular products include face oils, moisturizers, cleansers, serums, mists, masks. The entire range is vegan, organic, cruelty-free, and packed in reusable packaging.

Everyone who’s struggling with eczema, dry skin, hypersensitivity, or rosacea should try Pai Skincare’s products. This makes Pai a unique brand and one of the rare skincare lines that target these concerns.

Codex Beauty Brand

Codex Beauty

Codex Beauty is a fairly young company, established in 2018. Dr. Barbara Pladus is a well-known scientist who uses her knowledge to put together the best formulations that support the microbiome. The brand’s goal is to use plant biology and innovative techniques to create a plant-based biotech beauty.

Codex is vegan, Ecocert certified, cruelty-free, and EWG verified. The products they offer are cleansing oils, moisturizers, creams, oils, mists, serums, eye gels.

When you want to find a new, innovative brand that relies on technology but uses a natural list of ingredients, you should go to Codex’es website and check out their line.

Matrescence Brand


Raquel Roxanne Nowak, a prenatal wellness expert is the founder of Matrescence. This botanical brand focuses on making life easier for busy moms and pregnant ladies. Their range is free of parabens, harmful toxins, and sulfates.

Matrescence might be on the more expensive side of products, but remember that their ingredients are Fair Trade certified, organic, sourced sustainably, and high-quality. The gorgeous brown and gold packaging is recyclable and reusable. When it comes to the product range, it has three products, including a cleanser, essence, and a moisturizer.

This is a brand that is meant for pregnant women and mothers. It’s one of the rare skincare lines that target face and body concerns that appear during pregnancy and are common among mothers. If you’ve been struggling with melisma, Matrescence should be your go-to shopping location.

Kypris Beauty Brand

Kypris Beauty

Kypris Beauty is a USA-made company that creates luxurious skincare with sustainably grown, organic, wild-crafted botanicals. Chase Polan, who founded Kypris, believes in the holistic and spiritual approach and wants all her customers to get high-performing products free of toxins and harsh chemicals.

The brand’s cleanser concentrate is an amazing makeup remover. You should also look at their serums, beauty elixirs, moisturizers, eye cream, and masks. The packaging is gorgeous and reusable.

Kypris Beauty supports small farms and co-ops when sourcing their ingredients. This company is Certified Therapeutic Grade, Ecocert Certified, RSPO Certified, Non-GMO.


Finding the best skin care brands can be challenging, but with the proper research, you’ll find a company that ticks all your boxes. All the listed skincare lines are made with high-quality organic ingredients, are cruelty-free, eco-conscious, and some are even 100% vegan. Now it’s your turn to find which products will target your skin concerns the best and decide where you want to spend your money.

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