Facebook is the most used social media platform and has over 2.85 billion monthly active users worldwide. This is one of the reasons why many businesses promote their products or services on Facebook. They either use an organic growth service tool for Facebook growth by Vervebook or leverage the different kinds of Facebook ad formats. Setting up ads is quite convenient on Facebook and you can also target different audiences that resonate with your brand voice according to gender, age, location, interests, demographics, and more.
Before deciding on the type of Facebook ad you want to run for your brand, it’s important to make your objectives clear, as they will determine the success rate of your investment in ads.
Therefore, you should ask yourself questions like:
- Do you want to drive more traffic to your website?
- Are you trying to increase your following on your Facebook page?
- Or, do you want to elevate the conversation rate?
After you’re done deciding on a particular ad objective, you can continue to consider the kind of ad you want for your Facebook page. However, in this article, we are going to discuss the top four Facebook ad formats that can help give your business a boost. Keep reading!
Photo Ads
This is the most basic and simple format of Facebook ad. It’s ideal for beginners or if you want to give a little boost to your page as a newbie on Facebook until you learn other kinds of complicated formats.
Photo ads can be easily created. You simply have to have a high-quality and aesthetically pleasing picture, as this will be the main thing your audience will notice while scrolling through their feed.
This kind of ad works best when you want to deliver a single message to your targeted audience and grow your brand awareness.
Facebook allows you to add a call-to-action as well, along with a link to your page. It’s better to add a short yet captivating CTA to ensure the objective of the ad is not compromised. It’s better to not go overboard with your CTA and keep it to the point where you can convey your complete message.
You should also keep the specs of the photo in mind when uploading as you don’t want it to look off on the feed of your audience. The image size should be 1200×628 pixels while the minimum width and height 600 pixels.
Video Ads
This Facebook ad format is the best one to increase audience engagement, as videos tend to capture their attention a lot more than basic photos.
Although you can make a video ad as long as 240 minutes, you should make sure you create videos that are compelling and short (about 15 seconds). You should always create a video in a way that catches the eye of the audience at the start.
However, it’s important to keep in mind that producing videos can be a bit of a hassle for some, as it requires creativity and resources.
Nevertheless, it’s a great way to entertain the audience and connect with them. As video ads are auto-played while people scroll through their feed, it can still be a great source to get their attention.
You should ensure that your video dimensions are right when uploading. For Facebook, it’s 600×315 pixels.
Slideshow Ads
Slideshow ads allow you to add three to ten images that play in a slideshow. It’s ideal for people who can’t deal with the hassle of video making, or even where the targeted audience has a poor internet connection.
This ad format is also a great way to capture the attention of users, as you can also add text overlays and music. The audience will be able to click on a small CTA like “read more” which will take them to a website. It can be used to tell your brand story too.
Keep in mind that the image size must be 1280×720 pixels to ensure your ad looks great on the feed.
Carousel Ads
This Facebook ad format lets you add two to ten photos or videos, enabling the audience to swipe through them.
This kind of ad is ideal for businesses who deal with a wide range of products and services and want to showcase some of their best items to their audience in order to get them hooked.
With each image or video, you can add a CTA button, headline, and link description. If you want to capture the attention of the user in an instance, it’s better to put the top-performing image or video first.
In terms of specifications, both image and video size should be 1080×1080 pixels for best results.
